I've got more info on this guys - it's starting tonight!
Basically, there’s going to be a mysterious advert during the first set of ad breaks of both the Channel 4 episodes and the E4 one, with a phone number at the end to get more information on the company. If you call the number you find out about some parallel Lost world and you can unlock a whole load of secrets by solving clues and puzzles! How cool is that??!!
Did anyone phone this number? It's for the Hanso Foundation, which is apparently 'key' to it all and gives us clues as to what's really going on...0800 66 66 40