schmiggens
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Registered: Apr 2003
Local time: 11:22 AM
Location: In The Zone
Posts: 18704
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Bugs Bunny Gets Extreme Makeover
Warner Bros.’ intensive market research has revealed that today’s ADD-addled kids no longer connect with Bugs, Daffy, and the rest of the Looney Tunes gang, so they’re giving them new names, some superpowers, and a 23rd-century makeover:
“The new series will have the same classic wit and wisdom, but we have to do it more in line with what kids are talking about today,” says Sander Schwartz, president of Warner Bros. Animation. The plots are action-oriented, filled with chases and fights. Each character possesses a special crime-fighting power…”The reaction by kids in test groups has been phenomenal,” says Mr. Schwartz.
- Defamer
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WB to update characters for 'Loonatics'
NEW YORK - Bugs Bunny and his pals are being updated for the future - way in the future. The WB network will take the famed Looney Tunes characters as models for a new children's series, "Loonatics," that will air on Saturday mornings starting this fall. The characters' descendants - Buzz Bunny and the like - will be superhero action figures for the cartoon set in the year 2772.
The network's animators have re-imagined Bugs Bunny, Daffy Duck and Wile E. Coyote as sleek new figures for a modern age.
"We all flipped for it," David Janollari, president of the Kids' WB, said this week. "We just said, `Wow, what a great way to take the classic Looney Tunes franchise that has been huge with audiences for decades and bring it into the new millennium.'" advertisement
Janollari said both boys and girls enjoyed the new action figures in test runs of the show. Their parents may be a little surprised, however.
"I think the legacy is intact," he said. "If anything, it's an homage to the legacy instead of a destruction of the legacy."
AZ Central
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02-18-2005 04:23 AM
