LOS ANGELES (Reuters) - Real estate mogul turned TV star Donald Trump is turning his next prime-time boardroom from a battle of the sexes into a contest between "book smarts" and "street smarts."
A team of nine college graduates faces off against a group of nine entrepreneurs whose formal education ended with high school when the third edition of NBC's hit reality show "The Apprentice" debuts on Jan. 20, the network said on Thursday.
The first two editions of "Apprentice" featured two teams of wannabe tycoons -- divided by gender -- competing for a high-paying executive post in Trump's business empire, with one contestant "fired" in a boardroom showdown at the end of each episode.
"For the third season ... we wanted to see what would happen if we pitted college grads ('book smarts') against high school grads ('street smarts')," Trump said in a statement.
Trump himself is a graduate of the University of Pennsylvania's Wharton School of business who began his career as a developer in his father's real estate business.
While ratings have declined somewhat from its first season, "The Apprentice" remains one of NBC's biggest successes. The show ended its sophomore run this fall as the second most-watched reality show on U.S. television (behind "Survivor: Vanuatu" on CBS) and ranked No. 12 among all prime-time programs in household ratings.
The Dec. 16 finale, in which West Point graduate and software executive Kelly Perdew triumphed over Harvard Law School-educated attorney Jennifer Massey averaged nearly 17 million viewers.
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I'm wondering whether Angie might be their "figured mom" on the TV set. Therefore, the girls might NOT want to vote her out so early and possibly Angie might be the one who cooks and cleans up after them around the Trump apartment.
Besides Angie the expert might be giving them constant tips to keep their upper body in shape.