Actress Jennifer Lopez will unveil her latest fashion range on cable network MTV.
Lopez, who recently revealed plans to embark on her first ever fashion show - will promote her clothing line J.Lo By Jennifer Lopez's autumn range on the catwalk, and invite MTV cameras to film the event for a special broadcast.
Jennifer Lopez: Beyond The Runway, set to air on February 24, will follow the superstar as she runs her clothing company and juggles her other career duties as her show at Olympus Fashion Week approaches.
She says in a statement: "I've had a passion for fashion for so long. I am that girl who comes from the street, who comes from the Bronx, but has travelled the world and can bring all of those glamorous qualities, so it 's like a sexy street glamour."
SHE'S famous for an entourage that caters to every whim but J.Lo is insisting on a more hands on approach for her latest venture.
Sources close to the bootylicious actress/singer, 35, say Jen is going to be getting stuck in with preparations for the launch of the new season's collection of her fashion label, J.Lo By Jennifer Lopez.
We're told: "Jennifer is going to be helping backstage with fittings, styling and making sure the entire look for each model is perfected before they walk the runway."
We wonder if she'll also stir their tea anti-clockwise.
Bootylicious was a word in the 1980's according to Webster's Dictionary. It was used by lots of black people to describe sexy curvy women. Beyonce and Destiny's Child just made it mainstream.
Jennifer Lopez has branched out yet again - into fashion.
Jenny from the Block made her runway debut in New York with a blinging collection.
The show was divided into three parts to correspond with phases of J.Lo's career - her start in the Bronx, her music and her celebrity lifestyle.
During the finale, she pumped out songs from her new album, Rebirth.
Many of the clothes were things you'd expect to see Jen herself wearing - lots of fur, floppy hats, tiny skirts and hotpants, jumpsuits and belly-baring tops.
There was also an emphasis on white - J.Lo has an affinity with the colour, having once asked for her dressing room to be decked out in the neutral shade.
Opinion on the show was divided, with one fashionists declaring it "a JC Penney rack" (a US department store) whilst another said it "confirmed her star status".
Jen and hubby Marc Anthony were on hand to bathe in the adultation.
Jennifer Lopez and Marc Anthony arrive for fashion show
Naomi Campbell and other models..
Jennifer
----------------------------------------------------- J. LO, MARC TRAUMATIZE TENTS
THE preparations for Jennifer Lopez's first runway fashion show on Friday night were more exciting than the Bryant Park tent show itself, insiders say.
"Marc Anthony was driving the production crew crazy," a source told PAGE SIX.
The salsa-singing husband of J. Lo "convinced her on Thursday night that all the music was wrong and had to be changed. He also decided the order of the outfits was wrong, and changed that too. He also didn't like the lighting."
Lopez has been without a manager since jettisoning Benny Medina, who guided her to stardom, and then marginalizing Simon Fields, whose role was reduced with Anthony on the scene.
"She doesn't need a manager because Marc is her manager," said our source. "Marc is totally butting heads with Andy Hilfiger, the CEO of Sweetface [the company that markets the J.Lo line]."
Hilfiger was said to be annoyed that Lopez - instead of sticking around to promote her clothes - was jumping on a plane right after the show and heading to L.A., where the action will shift for tonight's Grammy Awards and where the couple is performing together for the first time.
Others performing at the Grammys are Beyonce Knowles, Josh Groban, Counting Crows and Kanye West.
Jennifer Lopez prepares for her debut fashion show 02/10
Jennifer Lopez prepares for the debut runway presentation of her new "Sweetface" fashion brand yesterday at her New York City showroom. She worked on fittings with the models, chose their accessories and tended to other preparations throughout the day. The fashion show will take place tonight as the grand finale presentation of New York Fashion Week.
She looks really good in those shots, clean and fresh and unpretentious. Not diva-ish and all that, she looks approachable and still gorgeous and a touch of glamerous as well. I like her better without all her bling and crap on.
The fashionistas who doubted Jennifer Lopez's style credentials have been forced to eat humble pie after the singer/actress debuted a triumphant new collection in Manhattan. J-Lo was roundly applauded by the industry press after her Sweetface range of womenswear hit the runway at New York Fashion Week.
The versatile Mrs Anthony has obviously decided to pitch her designs at a more refined market: the velour tracksuits she was previously known for have been replaced by elegant gowns and some distinctly ethnic influences. The funky urban flavour was still there, though, with models strutting down the catwalk in fur coats, halter-neck tops and jumpsuits.
Even Vogue magazine's editor-at-large Andre Leon Talley was won over by Jen's new sophistication. "It was just absolutely fabulous!" he declared. The lady at the centre of all the fuss said the change in her personal style was simply a reflection of how she has grown as a person. "It's a mix of my influences, of where I grew up in New York, all my travels and all the places I have been to and the things I've been exposed to," she explained.
Her fellow chart-toppers Lil' Kim and Ashanti were among the celebs applauding from the front row. And there were also some big names on the runway itself, with British supermodel Naomi Campbell one of the first leggy beauties to appear.
Jen with her sisters Leslie (left) and Lynda at the show
Elegance and ethnic influences have replaced the urban-style sportswear Jennifer was previously known for
The Sunday Mirror reports that speculation is on the rise Jennifer Lopez is pregnant after the diva skipped the London charity premiere of new flick Shall We Dance and chowed down on turkey sandwiches and fries at the launch of her fashion label, Sweetface, seemingly unconcerned about her weight.
Forget Jenny from the Block, and meet Jenny from Fort Knox. Famous for how she fills out her "draws," Jennifer Lopez is living large in a whole new way, with pants in her high-end Sweetface clothing line that cost $2 million, according to People magazine. Actually, the low-rider jeans cost just a skosh more because that's the price of the optional fly button on the pants--a 16.67 carat diamond! The jeans themselves retail for a mere $49.
J.Lo is apparently made of money, because her runway show, which closed York's Fashion Week, reportedly cost $2 million to stage (and we're not even counting those diamond-fly jeans in the total). Far be it from us to tell stars how to spend their money, but after her pitch-challenged Sabado Gigante moment at the Grammys with hubby Marc Anthony, we think she might want to invest some of her money in a new voice coach.
Jeannette Walls of MSNBC.com reports Jennifer Lopez is about to become the target of a major campaign by People for the Ethical Treatment of Animals because she wears so much fur and uses it extensively in her new line of clothes, Sweetface. "There is nothing remotely 'sweet' about the torture deaths of animals killed for fur," PETA Vice President Dan Mathews said. "Jennifer Lopez may be able to get the images of bloody, skinned foxes still alive and breathing out of her head, but we doubt all her fans will." Read more.