Paris Hilton posed for pictures prior to an autograph signing session to launch her self named perfume line at Lord and Taylor on Fifth Avenue, New York, on Thursday February 10, 2005
Paris Hilton made a sparkling appearance at the New York launch of her fragrance on Wednesday. The glamorous Hilton hotel heiress dazzled in a shimmering champagne coloured gown as she joined her mum Kathy and dad Rick at the launch of her eponymous scent.
Paris is following the sweet smell of success of a constellation of stars ranging from Britney Spears to Jennifer Lopez who have recently launched their own fragrances.
And due to the huge demand that her trademark scent looks to generate, the Paris Hilton franchise is poised to launch a new range of watches. The line will range from chic high-end models to a less expensive range.
"Paris has established herself as an American cultural icon with a remarkable international following," said IIia Lekach chairman of Parlux International - the company which currently manufactures and distributes Paris fragrance.
The Simple Life star has joined the growing ranks of celebs who have launched their own fragrances. Paris Hilton is a fruity and floral scent which combines aromas of apple, peach, mimosa and jasmine
Rick and Kathy Hilton joined their daughter Paris at the launch party
Paris Hilton arrived in Mexico to promote her perfume, book and film projects, saying she also wants to shop and visit the pyramids.
"I love Mexico," Hilton, star of the TV reality series The Simple Life, told reporters in Mexico City Tuesday. "The people are so nice."
Hilton, who visited the Caribbean resort of Cancun last week, said her namesake fragrance "smells like flowers."
The 24-year-old hotel heiress has a role in House of Wax, a remake of the 1953 Vincent Price horror movie. The new film, starring Elisha Cuthbert and Chad Michael Murray, is scheduled for release in the United States on May 6.
Her book, Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose, was published last year.
Hilton was expected to participate in a 1960s-themed fashion show along with other celebrities during her visit.
"She got almost as much attention as the Pope last year," sniffed one local. "She was three hours late to a luncheon in her honor, barely stayed, and thanked no one. She even missed her interview with 'Otro Rollo,' Mexico's version of 'The Late Show,' deciding to party with her sister, Nicky, instead."