| Peer to peer (P2P) file sharing service Kazaa will distribute a new TV show starring Ice-T. The weekly Hip-Hop cultural magazine program, titled "One Nation," is the work of digital media company Pseudo.com.
By encouraging audience members to pass along the downloaded show, Pseudo will save money that otherwise would be needed for bandwidth.
Pseudo intends for each hourlong installment to be free to viewers and supported by advertising. The ads are embedded in the program -- which is encoded as an MPEG-2 file -- so they cannot be removed as the show transfers from person to person.
KaZaA has more than 60 million registered users. That potential audience was tapped last year by Lions Gate, which worked with Microsoft to distribute the "Rules of Attraction" feature trailer over the P2P network. | |
