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"Mr. Bravado Tough Guy," she mockingly called the author whose book she had enshrined last fall and whose reputation she had recently saved.
Talese and Doubleday were not spared. Winfrey noted that her staff had been alerted to possible discrepancies in Frey's book, only to be assured by the publisher. She lectured Talese on her responsibilities: "I'm trusting you, the publisher, to categorize this book whether as fiction or autobiographical or memoir."
Talese, an industry veteran whose many authors have included Ian McEwan, George Plimpton and Thomas Cahill, told Winfrey that editors who saw the book raised no questions and that "A Million Little Pieces" received a legal vetting. She acknowledged that the book had not been fact-checked, something many publishers say they have little time to do.
In a statement issued later Thursday, Doubleday, which initially had called the allegations not worth looking into, said it had "sadly come to the realization that a number of facts have been altered and incidents embellished."
The publisher said an author's note was being prepared that will be sent to booksellers to insert into current editions and that any future printings would be delayed until the note is included in the actual book. But no changes in the text are planned and the book will remain classified as a memoir.
Winfrey's words also were harsher than her actions. She did not unleash publishing's version of the death penalty: revoking her endorsement, a devastating and unprecedented action. Only once before has she turned, relatively mildly, on a book club pick: In 2001, she withdrew her invitation for Jonathan Franzen, author of "The Corrections," to appear on her show after the novelist expressed ambivalence over her endorsement.
Her current choice is Elie Wiesel's classic, "Night," a memoir with a concise, literary style that has led some to call it a novel.
Three years ago, Frey stepped up as publishing's latest and baddest bad boy, with tattooed initials on his arm — "FTBSITTTD" — bearing a defiant and unprintable message. Winfrey's selection made his book a million seller and Frey a hero to many who believed his story was theirs.
"In order to get through the experience of the addiction, I thought of myself as being tougher than I was and badder than I was, and it helped me cope," Frey said Thursday on Winfrey's show. "And when I was writing the book, instead of being as introspective as I should have been, I clung to that image."
Frey's career will likely never recover, although so far he has not suffered for sales. His book, a million seller thanks to Winfrey, remained in the top 5 Thursday on Amazon.com. A second memoir, "My Friend Leonard," was in the top 20.
He currently has a two-book deal with Riverhead Books, an imprint of Penguin Group USA, with a novel about contemporary Los Angeles due in 2007. In a statement Thursday, the publisher said there "very serious issues" with "My Friend Leonard," which refers to the jail term he never served, and "we are treating them that way." Regarding his current, two-book deal, Riverhead said, "The ground has shifted. It's under discussion."
Beyond Frey, and his publishers, stories of suffering may themselves take a fall. Frey's saga comes at a time when the work, and even the identities, of such alleged hard-luck authors as J.T. Leroy and Nasdijj have been questioned. St. Martin's Press recently added a disclaimer to an upcoming book by Augusten Burroughs, another memoirist who has been challenged.
"I think for a while, this will make people careful," said Ashbel Green, a senior editor at Alfred A. Knopf.
"But this question of fact checking is a complicated one. At The New Yorker and Time and Newsweek, you have experienced people who know where to go and what's right and what's wrong. We don't. There's been a traditional dependency on the author."
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