| Brit's Elle shoot is biggest seller
We are told by Hachette Filipacchi Media U.S. senior vp/consumer marketing Dave Leckey's office that Spears's "showing" will produce the best October single-copy numbers (specifics to come) in Elle's 21-year U.S. history. Editor-in-chief Robbie Myers's timing was excellent, as Spears's September 15 delivery occurred just after the issue's release.
We will also find out whether the surge for Spears was sizeable enough for the October Elle to overtake September's usual best-selling "Fall Preview." Cover was Jennifer Lopez, who herself has had no shortage of pregnancy rumors.
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